Ben Roberts’ Steak Sandwich Quest is Now Helping WA’s Hospitality Industry

Ben Roberts - Chief Beer Handler at Crafternoons In

What started as a bit of fun for Ben Roberts, West Aussie steak sandwich lover and owner of Crafternoon’s Inn, has turned into a viral sensation. His no-nonsense reviews of Perth’s steak sandwiches—honest, unannounced, and free of freebies—have earned him a loyal following and even offers from pubs willing to pay him to visit (he declines every time). But now, Ben is using his platform to give back.

Ben has launched the Crafternoons Club Tee, with all profits going to our charity, Healthy Mind Menu, which supports mental health and wellbeing for WA’s hospitality workers.

Buy a tee and wear it to any of Ben’s top-rated venues, and you’ll unlock exclusive “Steak Sanga” deals all summer at these hotspots: 

  • U N ME Coogee
  • The Wray Hotel in Beaconsfield,
  • CY O’Connor Village Pub
  • Nic & Kolo in Applecross, and the
  • Treendale Farm Hotel

Deals will run from December through February—perfect for summer snags!

Where to Get Your Tee

Support a great cause and grab your tee at Crafternoons Club Tee on Mecca Sports. It’s more than a shirt—it’s a ticket to enjoy some of Perth’s best steak sandwiches, all while supporting the mental health of our hardworking hospitality heroes.

So if you’re a fan of steak sandwiches and supporting a good cause, get your tee, hit up Ben’s top picks, and join us in making WA’s hospitality industry healthier and happier. Cheers to good food and a good cause!

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